Archives: publishing

Piracy and Publishing

In very simple terms, piracy is the unauthorized use or reproduction of another’s work that is then sold at substantially lower prices in the market. In the context of publishing, that means the unauthorized use, reproduction and sale of an author’s writing or book. Piracy diverts money away from the original author and publisher into the hands of the pirate. The results are loss of income for the author, publisher and anyone else who has invested in the items being pirated.

 

Think about it, for every item reproduced illegally, there is income diverted away from a long chain of individuals who have invested in the production of that item – the writer, the proofreader, the editor, graphic artists, distribution teams, advertisers, PR employees, etc..

 

Piracy creates a ripple effect that includes making it difficult for authors and publishers to continue to create materials. Bad sales on a first book due to the activities of pirates means that it is tougher to produce the next book. As such, valuable materials don’t make it to the market at all. Schools and students are denied much-needed books. Consumers are denied valuable resources and entertainment (in the case of novels and story books). Piracy has a very crippling effect.

 

This is one clear reason why we need to encourage original authors and producers in tackling piracy. We need to patronise recognised distributors and sales channels, seek out authentic copies of books and other published material, and pay for those materials. That way, we help to keep the publishing industry standing and thriving. That way, we guarantee that more authors and writers will create more of the good and useful materials that we need or want.

 

It is important that the damaging effects of piracy are understood. It is also important to understand the consequences under the law. Anyone caught copying, reproducing and/or distributing illegal copies of books and other published works can be held liable under the law.

 

Let’s help fight piracy.

 

 

Dear Author/Publisher, Where Are Your Readers? Part 2

If you haven’t read the first part of this article, we recommend that you do by clicking here

Part of the global trend is that many publishers, newspaper houses included,  are recording a huge drop in sales of physical books and are moving their operations online. It isn’t that people are no longer reading. Instead, it is that they are reading differently.

Even libraries in the leading educational institutions globally are moving from physical books to electronic access. Instead of books, we are seeing huge servers and networks of internet-connected PCs. A lot of research is done online via search engines. As a matter of fact, many people now school online, acquiring knowledge and skills that they would otherwise not have had access to without doing a lot of travelling and incurring huge expenses.

A Cultural Change

What we are seeing is a huge cultural change. The readers are alive and well. They are only just adapting a newer medium. Here is a quick summary:

  1. Readers are moving online for their content consumption.
  2. Readers are using their PCs, tablets and smartphones as the new channels for content consumption.
  3. E-books, e-magazines, blogs, and video are the new media available on these new channels.
  4. While video isn’t huge in these parts yet because of high data costs and inadequate infrastructure, people are consuming content more and more that way.
  5. The physical book is not dead yet, but its viability as a sole means of income generation is seriously being threatened.
  6. With the exception of regions where infrastructure and costs make it not feasible, as a rule, publishers and authors need to start thinking of putting their works out via new media FIRST, and in physical book format second.
  7. Publishers and authors need to get “social”: in other words, they need to engage their readers on the readers’ where they hang out and on their own terms. In this new world, people hang out on social media (Facebook, Twitter, Instagram, etc).

It is a new world. Publishing and education is fast changing from what we grew up with, and we must change with the times in order to stay relevant.

First Veritas has an e-distribution channel to over 1000 online retailers. As an author/publisher, you can take advantage of this. Call 08104039756. Read more about the e-distribution here

Dear Author/Publisher, Where Are Your Readers?

It is becoming increasingly common to hear authors and writers of books complain of dropping sales and engagement. We hear phrases like “Nigerians do not read”, and the like. Publishing books seems to be a fast-declining industry. Even newspapers are no longer selling as much as they used to. If publishers and authors are not selling as they used to – and many are not making any money off it any more – there are questions that need to be asked.

 

For example, is it true that Nigerians do not read, or is it that we are not paying attention to what they read? Or could it be that authors and publishers are ignoring the section of Nigerians who read?

 

Statistics are difficult to come by in Nigeria, not to mention accurate statistics. However, a look at trends here in the country and elsewhere may give us hints as to what is really going on. For example, globally, there is an increasing shift in reading culture from hard cover books to virtual material – ebooks and e-magazines. Newspaper houses all over the world have found that much of the news they carry is already available online hours before they hit the press. They have also found that the average person with internet access has migrated to getting their news online as against from printed paper.

 

Publishing online is not only faster, it is easier and costs much less than traditional publishing. There is also the question of reach. The potential to reach much more people across huge geographical divides than printed materials can do is unprecedented.

 

With the advent of mobile technology, the terrain has changed even more. Comic book publishers are churning out mobile apps for their readers to subscribe to their favourite comic books. Authors are publishing e-books, so anyone can buy those books and read on their smartphones or tablets.

 

These are global phenomena, and perhaps these can give us hints as to what is happening in the Nigerian environment too.

First Veritas has an e-distribution channel to over 1000 online retailers. As an author/publisher, you can take advantage of this. Call 08104039756. Read more about the e-distribution here

How to Find a Mentor

  1. Know what you want. Before you begin scouting for a mentor, you need to know what you want in life. Just as you need to have a destination in mind before you begin looking for a map, that is the same way you need to have clear goals and objectives of the direction you want your life to go before looking for someone to guide you.
  2. Decide the areas in which you need mentoring. You may have more and urgent needs in some areas than in others. For instance, although you want to be a good parent, you may decide that you do not require mentoring in that area and focus on professional competence instead. Similarly, you may decide you want a mentor in both areas. The point is that you have to decide.
  3. Have an image of what your mentor should be like. You have your aims and your ideals. These will help you picture how you want to be in the nearest future and also what to expect from your would-be mentor. This is very important.
  4. List the places where your mentors are likely to be. This will narrow your search. If you are looking for mentors in your career, you may look within your organization or in similar organizations. If you are into publishing, you may look for people in your publishing company or in other top houses. If you are a student, you may look inside your school or in other schools, or even in your neighborhood.
  5. Be teachable. Cultivate a learning spirit. To get a good mentor, you need to be humble. A haughty or know-it-all attitude will discourage anyone from accepting to mentor you.
  6. Be proactive. Learn all there is to learn about your prospective mentor and his/her interests. This will give you both a common ground to interact as well as show the mentor that you are smart, serious and willing to learn.
  7. Don’t make it sound like work. While approaching a prospective mentor, don’t make their work look like a burden – like they have to babysit and spoon feed you! Make it light and fun and you can be sure that they will accept.
  8. Be polite. Don’t approach a would-be mentor with an attitude of entitlement. You are asking for a favor and it will cost them time, energy and effort, maybe even money. Learn to appreciate that and act accordingly.

Additional tips? Do leave us comments.

Proof-reading Your Book

Proofreading is an indispensable part of publishing. If you have written a book and engage the services of publishers in Nigeria, they can do the proofreading job for you together with the other publishing concerns that they will be consulting with you throughout the duration of the project. However, if you are self-publishing, you can either hire a freelance proofreader or you can do the proofreading yourself.

If you are doing the latter, the best way is doing it backwards. You start from the last line on the last page and work your way upwards. It is very important that you do it this way because normal reading will not allow you to see spelling or punctuation mistakes simply because you will tend to gloss over the script and miss the errors. However, when you do it from finish to start, you are not actually reading your script but looking for typo errors instead.

Common Challenges of a Nigerian Publisher

Publishers in Nigeria are confronted with a lot of publishing challenges. Some of the most common are severe lack of infrastructure and undercapitalization. Although there are local publishers that are willing to provide the services, more people still prefer imported books. Also, some bookstores do not want to stock up on books that have not been recommended by the ministry of education.

If you want to publish a book, you have to contend with these problems. However, you can also be assured that there is a lot of qualified and highly experienced staff. Another window of opportunity is the increasing number of educational institutions in the country. Hence, despite the seemingly gloomy picture of the publishing industry in Nigeria, it is only a matter of time before the industry will be growing in leaps and bounds.

In Pursuit of Excellence: First Veritas

Publishing a book is not an easy process. A book that comes out of the press is a reflection of both the author and the publisher. Books say a lot of about the persons or the institutions behind its publication. A lousy book shows that it has been prepared by novices and inept people while publications that are of high quality reflect the creators’ commitment to excellence. The latter is the pursuit of 1stVeritas.

Publishers in Nigeria are continually upgrading in order to meet the demands of the new system of education. The frontrunner First Veritas has introduced innovations that are designed to maximize the learning potential. Their strength lies on the expertise of the people who are working to make these books possible.

Planning Is Everything

The process of publishing involves a lot of steps. Publishers in Nigeria know that the whole production does not only involve booking the project but also a series of coordination meetings, editing, proofreading, scheduling, and marketing. To publish a book or a manuscript, an orchestrated effort of all persons involved is needed in order to have an efficient work flow.

There is where the importance of planning is emphasized. A good publisher realizes that a good plan is the backbone of any good job. When an excellent plan is in place, no time is wasted and every effort put forth in publishing the book becomes important, useful and effective.

Sales, Promotion and Distribution of Your Book

One of the most important considerations when publishing a book is distribution. A lot of authors fail to make money out of an otherwise excellent book because of a lousy marketing strategy and the incapacity of the publisher to effect wide distribution. When you want to publish a book, it is important not only to get it online but to use technology to maximize your reach.

When looking for publishers in Nigeria to handle your book distribution, see to it that they have a distribution strategy to share with you. Distribution media these days in Nigeria has gone beyond physical. Virtual distribution is now something to watch out for and consider. For instance, First Veritas, an educational content delivery company, has an e-distribution facility to over 1000 online retailers. This means that when you distribute through them, you in turn get distributed to over 1000 retailer.

Isn’t that amazing?!

How to Mitigate against Book Piracy in Nigeria

Finding Solution To Book Piracy in Nigeria

Book piracy is becoming a huge problem in Nigeria. It is destroying the thriving publishing industry by depriving legally operating publishers in Nigeria of their rightful claim to intellectual property rights. The repercussions do not stop there. If the government is unable to solve the problem, investors will be discouraged to put up businesses, which mean no government revenues as well.

In order to find a lasting solution to this problem, government leadership should be serious in implementing the law against piracy. On the other hand, educating people about upholding intellectual property rights as well making available reasonably priced original books may help mitigate the situation. Avenues for consulting and interacting with everyone concerned should also be opened. Unless and until this happens, one cannot expect the piracy problem to go away.